PUBLICATION PLAN
Name of magazine: Eclect/ blend/ VARY8
Font:
Positioning statement: “No matter what music, the magazine that matters”
Frequency of publication: Every 2 weeks to show update in charts and new songs
Distribution: Anywhere, easy to get hold of
Rationale: (what is the thinking behind the magazine - have you identified a gap in the market?)
Meets the needs of people who are between genres and can’t choose between rock and pop magazines
Style: Messy, lively, young (up to date style), simple, bright
Regular content: Charts, lyrics to song at number featuring photos of artist,
Fashion tips from someone in the charts- favorite shops/item of clothing
Feature content in your issue: Photoshoot with female singer after her song goes to number one with lyrics
House style: what font will you use? will it be the same for articles/headings/captions?
Black background (dark), white writing, yellow details and highlighting.
To make it look messy, I will include more than one font, using something similar to the font that I write the magazine name in for main points (e.g. artist names/ big events)
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