Harry Potter

Title large- easy to read for younger audience, easier to for young children to pick out of shelf
Colours exciting, magic, looks fun
"Magical" shapes: stars, catoon character, steam train- appeals to children

Text/font/typeface AND colour- smart, sophisticated, simple
Layout autor in middle of page- older audiences may already have preferable authors that they are looking out for OR to make sure it is noticable incase they like the story and so will remember this author when next looking for a book
Photo real- makes the story more realistic (rather than a fairy tale/childrens make-beleive story)