Audience Men between 25-35 who are interested in health/fitness
Colours Masculine- red, white, black, blue: attract target audience.
Black and white photo- like photo shoot, professional
Keywords about exercise/health: appeal to target audience’s interest
Photo Fit, middle aged man: someone to look up to/inspiration/jealous- want to also look like that, think that if they look like this they will be good enough for girls that look like this
Cover lines Text around photo- most important thing on cover
Varying in size- lively, biggest relates to photo
One cover line yellow and different font- different to others, special story
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