Masthead friendly/welcoming/greeting- comfortable, what people are used to, know that it is something they can trust/rely on
Photo Kate- cropped from bigger photo (with other people in background) to show she stands out from crowd/more important, action shot (and still looks perfect/as if posing
Main photo- happy, “feel good” article (want to read a happy story), some people may have a particular interest in the royal family and see this and want to find out why they look so happy
Colour red, white and blue colours- patriotic colours (relates to royal stories), unisex
Key words Words “exclusive” and “secrets” make people want to read on- know something no-one else does yet/gossip
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